Designed by Tonje Holand & Ingrid Reithaug of Darling Clementine, the cookie packaging features the lead ingredient of each flavor, as seen in nature, to connect consumers with the real food that goes into the cookies. The contemporary collage of shapes and color resonate with the visual eye but also awaken one’s palate, curiosity, and wonder.
Exhibit: As illustrated on the Peanut Butter Coffee package, coffee is a plant that grows pink berry shaped flowers in nature.
Food Photographer, Caitlin Beyer creates a sense of flow across the portfolio of images, capturing each cookie as if it's side stepping out of its package -- gently greeting you with a subtle twirl and sprinkling of crumb dust. The cookies appear as if they could be floating or gliding across the kitchen counter. Biting into them accentuates the assembly of layers and variation in texture.